NTUC Finest wanted to spread the Christmas cheer and reach out to as many consumers in the CBD. It was also part of a branding exercise for the supermarket.
A Christmas pop-up store was set up outside OCBC bank in the CBD. One of the main features of the store was the interactive digital photo booth. It enabled consumers to take photos at the booth, with customized frames, all with a touch to activate the interactive booth. Consumers were able to print and enjoy the photos instantly.
It created a lot of happy laughter and cheers at the pop-up store because participants enjoyed taking photos with their friends. It was a simple yet engaging activity that bonded people together. The printed photos with customized frames also served as good branding for NTUC Finest.