Engage Your Customers Through Fun For A Lasting Impression
In today’s marketing buzz-filled world, advertisement banners and flyers are no longer sufficient in capturing your target consumers’ attention. To better engage consumers nowadays, brands adopt interactive games to promote their products and convey brand messages more effectively. It is proven that these games generate a stronger and lasting impression.
For example, BreadTalk launched a new range of buns in early 2016. As part of its marketing efforts, a customised memory game was built and implemented, which enabled customers to pick out the right pairs of buns to win the game. This created a fun and interactive platform for customers to be exposed to the bun menu digitally, and win a discount voucher if they win the game.