AsiaMalls Interactive Christmas Surprise Booth

There is a huge umbrella of shopping malls under the management of AsiaMalls, such as Liang Court and Tampines 1. Amperkz is the shoppers’ rewards programme introduced by AsiaMalls to reward all its shoppers.



The Challenge

AsiaMalls wanted to surprise their shoppers by treating them to a interactive photobooth where the shoppers get to take home a photo memorabilia and exclusive prizes for Christmas.


The Solution

The Trinax team designed and built an interactive surprise photobooth that enabled customers to play games and get rewarded with prizes. Shoppers would be given gifts like vouchers and a chance to participate in a lucky draw.

The Results

It was a successful campaign that garnered lots of smiles and laughter as every shopper who had participated walked away a gleaming smile on their face. Shoppers also gave positive feedback and some were eager to do it again.


"Great ideas have something in common with bad ones: Early on, they both sound ridiculous."